SPAL Porcelain invests in design and 45 international markets conquestThe SPAL – Sociedade de Porcelanas of Alcobaça, founded in 1965 with the goal of producing porcelain table ware, showed very early its vocation exporter and a permanent concern with design, reaching last year a turnover of 14 million euros, 60% of whom achieved in foreign markets.
The SPAL has 470 employees, a presence in more than 45 countries (such as United States, United Kingdom, Italy, Denmark, Spain, Canada, South Africa or France), an installed capacity for the production of 18 million pieces per year and on the domestic market has a network of nine stores and more than 50 multi-brand points of sale.
The recent conquest of new customers in Colombia is part of the brand's growth strategy in the South American market. The SPAL has maintained a significant history in markets such as Chile, Mexico and Brazil, the not only distributors, but also retailers, intending to now strengthen its presence in other countries in this area of the globe.
"For Colombia, despite the presence is at an early stage, has fairly encouraging perspective vis-à-vis the profile of new clients attracted", use the tag.
Is notorious even the growth in the hospitality segment, both in the domestic market, either in the international market, besides having placed your portfolio in this area through distributors in the United Kingdom, South Korea, Norway, Spain and Denmark. Spal2
Since its foundation that invests in design, innovation and quality as an integral part of corporate culture: promoted the first design competition in Portugal, the Constitution of the internal design Office (SPAL Studio), partnerships with international designers, bet on r & D, innovative shapes and striking and has been distinguished with national and international design awards.
Source: See Portugal