Portuguese Josefinas increase sales in the first half by 50% and see plow to 60 countriesThe Portuguese brand Josefinas, which created "the most expensive sabrina in the world" worth 3,379 euros, increased sales of footwear by 50% in the first half of the year and is exporting to 60 countries.
"The increase in turnover in the first half of this year is about 50% compared to the same period of 2018," lusa maria cunha, one of the founders of the young Portuguese brand, which celebrates this year's 7th anniversary, told Lusa Maria Cunha, one of the founders of the young Portuguese brand, which celebrates this year's 7th anniversary.
The Josefinas business, founded by the duo of friends Maria Cunha and Filipa Júlio, has been asserting itself in the world market, creating some special flats made by hand by seamstresses and cobblers, in a small shoe factory built in Nadais, north of Portugal.
Mexico and Hong Kong are some of the main destinations in the world where the thousands of Josefinas models are exported by regular mail, inspired now in Russian ballet, sometimes in the Arabic literature of "One Thousand and one Nights", sometimes in Lewis' work of children's literature Carol "Alice in Wonderland."
Since the 'influencer' of social networks Chiara Ferragni stogetherted josefinas flats that 'sales have skyrocketed', especially in Mexico, Maria Cunha revealed
Unlike Mexico, whose favorite Josefinas are sneakers, in Hong Kong the 'bestseller' are the flats, where the choice is among more than 100 models, from Black Lisbon, Paris, Safari, Queen of Hearts, Moscow, Opium, Show Girl, to the most recent, the Burel Couture Black, with a material from Serra da Estrela that is "sustainable, Portuguese, termorregulable and comfortable", describes Maria Cunha.
In Europe, Portugal is the best positioned country in the 'ranking' of the most buy brand that has already won recommendations from established fashion magazines such as Vogue, Elle or Grazia, but the UK is soon following, as well as Switzerland and Germany, said the founder , referring that the Usa is another important country for exports of the brand 'made in' Portugal, since it currently absorbs "20% of total production".
The Josefinas brand, which entered the world market in 2013, does not intend to create physical stores. The plan for the future is to continue to develop the one-day pop-up events in Portugal and move towards the internationalization of these pop ups in 2020, he revealed.
"We want to move forward with the internationalisation of pop ups," he added, recalling that they have already done so in London (UK/UK) and want to continue this experience.
In addition to developing the shoe business, the Portuguese brand recently joined the Portuguese Association of Victim Support (APAV) and will launch on November 25, International Day for the Elimination of Violence against Women, a model of Black and white flats specially designed to draw attention to the social problem of violence against females.
"Do not knock" or "Do not embarrass" are some of the messages that will be written on traditional labels placed on clothing that usually have information about textile composition.
The business of handmade flats by seamstresses and shoemakers in Northern Portugal delivers a portion of the revenue to the humanitarian organization "Women for Women International (WfWI)", to help women in danger. WfWI gives women the necessary support to start their own business or to have training and learn a profession.
The Josefinas were born in honor of the woman and grandmother of the name Josefina, who accompanied Filipa Júlio, one of the founders of the brand, on the tours that took the streets of the city of Porto.
LUSA AGENCY / 10 NOV 2019 / 10:24 H.